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Product FAQ



product faq

Who designs Now Designs product?

Almost all Now Designs products are designed in house by our talented team of designers.

Where do your designers get their ideas?

Our designers travel the globe in search of the latest fashion trends in the housewares market. After intense research they develop Color Stories that are in line with global color trends for the upcoming season. Our collections are designed around these color stories so that our customers can easily create a unique color-coordinated look in their stores.

Who makes your product?

We work closely with vendors around the world to produce items of the best quality and value. Most of our table linens, kitchen towels, cushions, jute rugs and doormats are made in India. Most aprons, mitts and potholders are from China. Our Swedish Dishcloths are in Sweden. We pride ourselves on having strong, long-lasting relationships with some of the very best vendors in the home textiles industry

How do you know that working conditions at your factories are acceptable?

We get on a plane and visit them. Managers travel around the world to visit the factories and weaving centers where our product is made. We have a zero-tolerance policy towards child labor and forced labor.

Is your product safe?

Our first responsibility to our customers is to make sure our product is safe. We produce our products to the highest safety standards. All of our dinnerware meets California Proposition 65 standards for lead and cadmium levels. This standard is 10 times stricter than normal US FDA and Health Canada standards. All dyes and pigments in all of our textiles are non-toxic. All children’s items are lead and phthalate free and conform to CPSIA.

How do I care for my textiles?

Most of our 100% cotton textiles can be machine-washed and dried. Some special constructions such as silk and beadwork require dry cleaning. When in doubt, check the care label.

Will cotton textile items shrink after washing?

Yes. We love 100% cotton, but it will shrink after the first wash. Expect 3-5% shrinkage for aprons, 6-8% shrinkage for table linens and kitchen towels, and 10-12% shrinkage for waffle weave dishtowels and dishcloths.

What is the Color Center?

The Color Center is an extensive collection of color-coordinated kitchen linens and hard goods. Our range is unmatched in the market, consisting of 10 colors and at least 6 items per color.

What’s so great about a Now Designs apron?

A Now Designs Basic Apron is made to last. They are cut from sturdy twill fabric and have reinforced bar-tacks at seven key tension points.

What’s so great about 100% linen?

Linen is one of the best kitchen and tabletop textile materials. It is made from the flax plant, a fast-growing, sustainable crop. It is more durable and absorbent than cotton, and was the traditional material for dishtowels before cotton became prevalent. Hang linen items to dry or remove them from the dryer while still slightly damp and iron on a hot and steamy setting.

What is jute?

Jute is a plant related to flax. Like flax, it is one of the most eco-friendly fibers to cultivate, as it requires no fertilizer or pesticide to grow or chemicals to break down the fiber. This ancient textile fiber is ideal for rugs. The rugs are exceptionally sturdy and are best suited to high traffic areas.

What is coir?

You know that fuzzy brown stuff on the outside of a coconut? That’s coir! We use it to make doormats. The strong, stiff fibers make it ideal for this application.


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